DETROIT — Ford Motor has redesigned its small Maverick pickup truck, including extra expertise, new efficiency and hybrid choices to the automobile.
Updates to the 2025 Ford Maverick embody refreshed exterior and inside styling, together with a 13.2-inch heart touchscreen; an all-wheel-drive hybrid possibility; and connectivity options corresponding to a 5G modem and wi-fi Apple CarPlay and Android Auto.
The Ford entry-level pickup has been a shock hit for the corporate since its introduction in 2021. The corporate has exponentially elevated gross sales and manufacturing of the automobile, together with a 77% uptick in automobiles constructed by means of June of this yr in comparison with that very same time interval in 2023.
“We had unprecedented demand,” John Emmert, Ford normal supervisor of vehicles in North America, informed CNBC. “Midway by means of this yr we’re nearly equal to what our full-year gross sales had been final yr.”
The Maverick is drawing new prospects to the Ford model — lots of whom are shopping for their first-ever new automobile, the corporate stated. Moreover, Ford stated 80% of Maverick homeowners didn’t personal a truck as their earlier automobile.
2025 Ford Maverick XLT inside
Ford
The 2022 Maverick quickly gained consideration for its as much as 40 miles per gallon of gas economic system and beginning value of about $20,000. That quantity has elevated amid file automobile costs and rising prices to $26,295 for a 2025 Maverick hybrid mannequin.
Todd Eckert, Ford truck product advertising and model supervisor, argues that for the quantity of expertise added to the automobile, and contemplating the typical value of a brand new automotive or truck hovers around $50,000, the Maverick continues to be an excellent deal.
“It is nonetheless probably the most inexpensive pickup truck within the market,” he stated. “That is one of many cores for us. … It is discovering that proper steadiness.”
Ford officers declined to debate Maverick’s profitability, however Emmert stated, usually, when the corporate decides so as to add content material to a truck, “there is a enterprise case.”
Increasing Ford’s truck enterprise has been a goal under CEO Jim Farley, who’s restructuring the automaker’s operations to concentrate on its strengths corresponding to pickups.
2025 Ford Maverick Lariat
Ford
The Maverick is principally offered in North America and components of South America. Emmert declined to debate the potential for extra markets corresponding to Europe, however stated, “If we see a chance, that could possibly be a dialogue.”
Along with the brand new hybrid choices, an off-road “Tremor” package deal will now be provided as a stand-alone mannequin. The Maverick Tremor features a beefed-up, higher-riding suspension and all-wheel-drive system.
Eckert stated the preferred Maverick mannequin is the XLT, which at present begins at $26,420. That value is predicted to carry for the 2025 mannequin, however new higher-end applied sciences and the Tremor mannequin ought to enhance Maverick earnings for Ford.
The common transaction value for Maverick is about $32,000, in accordance with Ford.
The Maverick is accessible with a 2.5-liter hybrid engine able to a Ford-estimated 191 horsepower and 155 pounds-foot of torque or a 2.0-liter EcoBoost engine rated at 238 horsepower and 277 pounds-foot of torque.
The 2025 Maverick is accessible to order beginning Aug. 1, with deliveries anticipated to start in late 2024. The vehicles are produced at Ford’s Hermosillo assembly plant in Mexico.
