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42.7 million individuals watch Chiefs win over Payments

Kansas Metropolis Chiefs tight finish Travis Kelce (87) reaches for the sport successful reception over Buffalo Payments outdoors linebacker Matt Milano (58) throughout the AFC Divisional Spherical playoff recreation on January twenty third, 2022 at Arrowhead Stadium in Kansas Metropolis, Missouri.

William Purnell | Icon Sportswire | Getty Photographs

Patrick Mahomes and Josh Allen placed on a present, and the Nationwide Soccer League benefited with its most-watched divisional playoff recreation in 5 years.

The Kansas Metropolis Chiefs’ 42-36 time beyond regulation win towards the Buffalo Payments averaged 42.7 million viewers on Sunday, ViacomCBS reported. The community mentioned the competition peaked with 51.6 million viewers. The Chiefs-Payments recreation produced some of the memorable and drama-filled playoff endings in NFL historical past.

After trailing the Chiefs 33-29, with one minute remaining within the recreation, Allen led a six-play, 75-yard drive to offer the Payments a 36-33 lead with 13 seconds to play. Mahomes responded with a three-play, 45-yard drive, and the Chiefs tied the sport at 36 with a area aim. And in time beyond regulation, Mahomes led an eight-play, 75-yard drive and threw the game-winning landing to tight finish Travis Kelce to advance the Chiefs to the AFC title recreation.

CBS Sports activities’ telecast was the most-watched divisional postseason recreation on any community since 2017. That yr, the Inexperienced Bay Packers beat the Dallas Cowboys in January and averaged 48.5 million viewers.

Sunday’s contest was additionally up 18% in comparison with final yr’s comparable recreation between the Tampa Bay Buccaneers and New Orleans Saints. That recreation averaged 36.3 million viewers. The Chiefs-Payments recreation additionally surpassed CBS Sports activities’ peak from its wild card displaying between the San Francisco 49ers and Cowboys on Jan. 16. That contest peaked at 50.2 million viewers.

Josh Allen #17 of the Buffalo Payments runs with the ball as Frank Clark #55 of the Kansas Metropolis Chiefs defends throughout the AFC Divisional Playoff recreation at Arrowhead Stadium on January 23, 2022 in Kansas Metropolis, Missouri.

Jamie Squire | Getty Photographs

On Saturday, the community aired the Cincinnati Bengals playoff win over top-seeded Tennessee Titans. The sport averaged 30.7 million viewers and peaked at 38.3 million.

Fox Sports activities’ NFL recreation playoff recreation that includes the 49ers’ 13-10 victory over the Packers averaged 36.9 million viewers Saturday. Fox added the sport is up 40% over final yr’s comparable contest that includes the Baltimore Ravens and Payments, which averaged 26.3 million viewers.

NBC Sports activities contest featured the Rams game-winning area aim over the Bucs on Sunday. The community mentioned the sport averaged 40 million whole viewers throughout its platforms, together with streaming. And of that determine, 38.1 million viewers on NBC-TV solely.

On the promoting entrance, metrics agency EDO estimates corporations spent a mixed $178 million on advertisements aired throughout the NFL’s 4 playoff video games final weekend.

EDO makes use of analytics that tracks model and product searches and gross sales when advertisements air, serving to corporations and networks decide an advertisements’ worth throughout sporting occasions.

EDO mentioned the NFL video games generated a further 13 million on-line searches for advertisers.

Disclosure: NBCUniversal is the mum or dad firm of CNBC.

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