
Cut price looking is definitely not new.
However with the Covid pandemic got here a surge in “thrifting,” or shopping for and promoting pre-owned items.
At first, some households beneath monetary stress appeared to secondhand procuring as a solution to save. Then it grew to become mainstream.
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So-called recommerce grew almost 15% in 2021 — twice as quick because the broader retail market and notching the very best fee of progress in historical past for the trade, in accordance with a 2022 recommerce report by OfferUp.
Whereas the trade is dominated by clothes resale, 82% of People, or 272 million folks, purchase or promote secondhand merchandise, OfferUp discovered, together with electronics, furnishings, residence items and sporting tools, in addition to attire.
Over the following 5 years, recommerce is projected to develop by 80% and hit $289 billion.
Resale buyers lower your expenses, rating unique objects
Most resale shoppers are motivated by worth. Thrift-store buyers save almost $150 a month, or $1,760 a 12 months, on common, by shopping for secondhand objects, in accordance with a report by CouponFollow.
Saving cash, nonetheless, is just not the one driver, CouponFollow discovered. Buyers have additionally turned to resale for different causes, equivalent to sustainability and as a means to secure hard-to-find luxury items.
As a result of it’s thought-about eco-friendly, it is also grow to be extra socially acceptable, mentioned Brett Heffes, CEO of Winmark, the franchisor of shops equivalent to Plato’s Closet, As soon as Upon a Baby and Play It Once more Sports activities.
“Once I began on this enterprise, there was a stigma round buying beforehand owned objects, and that stigma is gone.”

In actual fact, typically shopping for secondhand is the only way to score a limited-edition pair of Air Jordans or different extremely coveted and unique objects.
A part of the momentum fueling resale is the need to achieve entry to that distinctive merchandise, added Wells Fargo managing director Adam Davis, who works with recommerce retail companies, whether or not that is “a Chanel purse or Nike sneakers” — even when you find yourself paying greater than the unique retail value.
‘Prosperous shoppers are main the recommerce revolution’
A lot of the expansion has been pushed by youthful buyers, significantly youngsters, Heffes mentioned. “We promote a variety of sneakers.”
More and more, nonetheless, “prosperous shoppers are main the recommerce revolution,” mentioned Chris Richter, CEO of recommerce website FloorFound.
Largely pushed by worth and a want to buy in additional sustainable methods, “buyers need to buy resale as a substitute of latest,” Richter mentioned.
Excessive-income shoppers are much more more likely to store secondhand, in accordance with a ballot of greater than 1,000 adults by FloorFound: Practically 9 in 10 buyers making greater than $175,000 a 12 months have beforehand purchased a resale merchandise — 14 proportion factors larger than the survey common.