Volkswagen-owned Audi has struck a multiyear partnership with Inter Miami CF because the staff’s official automotive accomplice.
Courtesy: Audi
Audi is driving up its sports activities investments and turning into the official automotive accomplice of Inter Miami CF.
The Volkswagen-owned firm introduced Thursday it has struck a multiyear partnership with the South Florida soccer membership as Audi goals to succeed in a rising soccer fan base, in keeping with Audi of America Chief Advertising Officer Emilie Cotter.
“They have 5 million U.S. followers and rising, and so they’re only a actual efficiency powerhouse, so it was an ideal match for us,” Cotter mentioned.
Beginning Thursday, the partnership features a fleet of automobiles, wrapped in Inter Miami CF’s signature pink shade, in addition to Audi take a look at drive experiences, fan zone activations and stadium LED and different in-game content material, in keeping with Cotter.
Phrases of the partnership weren’t disclosed.
Inter Miami CF president of enterprise operations Xavier Asensi mentioned components of the partnership are ongoing as alternatives come up. He mentioned Inter Miami CF goals for a long-term partnership the place the 2 corporations can construct collectively.
“The advantage of being a accomplice is that when the chance occurs, then you’ll be able to seize it,” Asensi mentioned.
Audi has been the official automotive accomplice of Main League Soccer since 2015, and Cotter mentioned the automaker hopes to proceed to construct its soccer portfolio.
Audi has additionally been rising its sports activities investments extra broadly, with plans to reenter Formula 1 auto racing beginning within the 2026 season.
Lionel Messi of Inter Miami CF celebrates after scoring a purpose within the first half in the course of the Leagues Cup 2023 semifinals match between Inter Miami CF and Philadelphia Union at Subaru Park in Chester, Pennsylvania, on Aug. 15, 2023.
Tim Nwachukwu | Getty Pictures Sport | Getty Pictures
The Inter Miami CF partnership comes at a serious second for North American soccer, with the Copa America 2024 Ultimate going down in Miami on Sunday, and the 2026 FIFA World Cup slated for stadiums throughout the U.S., Canada and Mexico.
Inter Miami CF particularly has seen a lift from famous person Lionel Messi, who joined the roster final 12 months, driving ticket gross sales. Asensi mentioned the high-profile signing marks a “earlier than and after Messi” interval for the younger membership, based in 2018.
“Six months or a 12 months in the past, individuals have been like, ‘Yeah, possibly,’ however now I really feel like everyone seems to be a soccer fan,” Cotter mentioned. “What we’re seeing is simply an enormous explosion of the game within the U.S. and I do assume Inter Miami has a particular place in that progress.”
