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Brandon Sanderson Kickstarter is greatest ever

Portrait of American fantasy creator Brandon Sanderson taken on June 3, 2011.

Sfx Journal | Future | Getty Pictures

Prolific fantasy author Brandon Sanderson’s publishing marketing campaign is now essentially the most funded undertaking in Kickstarter’s historical past.

Sanderson, who initially sought $1 million to self-publish four novels he wrote during the pandemic, has secured greater than $20.8 million from 84,600 backers in simply three days. The earlier file holder was a smartwatch that generated $20.3 million in funds back in 2015.

There are 27 extra days to go till Sanderson’s marketing campaign ends.

“Everybody, I am supposed to write down fantasy worlds — not stay in them,” Sanderson wrote to backers in a Kickstarter up to date Friday.

Sanderson is greatest identified for creating the Cosmere fictional universe, during which most of his novels are set. This consists of the “Mistborn” collection and “The Stormlight Archive.” He additionally helped end the ultimate three novels in Robert Jordan’s “Wheel of Time” guide collection, which was just lately changed into tv collection by Amazon.

The Kickstarter provides backers 4 new novels, three of that are set in Cosmere, as digital e-books, audio books or bodily copies primarily based on their donation degree. Individuals who spend over a sure threshold may even obtain eight month-to-month subscription bins of things associated to Sanderson’s work.

Because the proprietor of a small guide firm named Dragonsteel Leisure, Sanderson used the crowdfunding website as a solution to drum up sufficient funds to fulfill demand and in order that he may supply a yearlong subscription field service.

A part of the intrigue of this Kickstarter marketing campaign is that Sanderson has revealed little or no concerning the plot of the 4 novels. He has managed to foster sufficient clout within the trade from his earlier works that backers do not appear anxious concerning the high quality of the merchandise they are going to obtain. In reality, this secrecy appears to be a part of the attraction.

“Who would have thought {that a} group of quirky tales may rival — then topple — technological improvements and beloved recreation tasks,” Sanderson wrote. “I am floored. And you probably did this all with out even figuring out what you had been getting, save that I promised you it was superior.”

Correction: Brandon Sanderson’s guide firm is Dragonsteel Leisure. A earlier model of this story misspelled the title.

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