Chevrolet rebooted and up to date the introduction sequence of the HBO present “The Sopranos” for a shock Tremendous Bowl advert for its new electrical Silverado pickup truck.
Chevrolet
Chevrolet rebooted and up to date the introduction sequence of the HBO present “The Sopranos” for a shock Tremendous Bowl advert for its new electrical Silverado pickup truck.
The 60-second advert, known as “New Era,” aired through the first quarter of the sport with out the General Motors model releasing any previews or teasers forward of time, a apply that has turn into widespread place for Tremendous Bowl advertisers.
The business consists of lots of the identical photographs as the unique introduction, however as a substitute of Tony Soprano, performed by James Gandolfini, driving a 1999 Chevrolet Suburban SUV, it is the mob boss’ daughter, Meadow, performed by Jamie Lynn Siegler, in a 2024 Chevrolet Silverado EV.
“It is a totally different manner of showcasing ‘The Sopranos’ and showcasing Chevrolet, and it felt like the great factor to do,” Steve Majoros, vp of Chevrolet advertising and marketing, advised CNBC. “When you may have a truck this vital to our enterprise, there’s actually no different logical platform to do that.”
The spot options the unique theme track of the present, “Woke Up This Morning” by British band Alabama 3. It ends with the reunion of Meadow together with her brother, A.J., performed by Robert Iler, and actor John Cusack, who does voiceovers for Chevrolet, saying: “The primary-ever, all-electric Chevy Silverado. A complete new truck for an entire new era.”
The advert was directed by David Chase, creator and director of the present, with help of Phil Abraham, director of pictures for “The Sopranos” unique title sequence. The hit present aired on HBO from 1999 to 2007.
Majoros mentioned the corporate did not need to tease the advert as a result of the staff “favored the notion of a giant assertion that may come out of nowhere.”
The final time Chevrolet had an advert presence on the Tremendous Bowl was in 2015. It was one other shock business that made it seem a TV blackout had occurred simply earlier than the sport was about to start out. The spot touted the corporate’s Chevrolet Colorado pickup that featured inbuilt 4G LTE to help in watching the sport within the occasion of an actual energy outage.
“The Sopranos” reboot is the second Tremendous Bowl advert for GM this yr. The corporate earlier this week released a 60-second ad forward of the sport starring actor and comic Mike Myers reclaiming his function as Dr. Evil from the “Austin Powers” spy comedy trilogy.
