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Chipotle Mexican Grill to launch pollo asado as newest limited-time menu merchandise

Chipotle Mexican Grill releases pollo asado for a restricted time.

Supply Chipotle Mexican Grill

Chipotle Mexican Grill introduced Thursday it’s launching pollo asado because it newest limited-time menu merchandise within the U.S. and Canada.

The pollo asado is made with grilled hen, garlic, recent lime, guajillo peppers and hand-chopped cilantro.

It marks the primary time since its founding that Chipotle has launched one other hen choice. Its present adobo hen is the most affordable meat on its menu and its top-selling protein choice.

“Hen is well our hottest protein, with a lot of our most loyal Chipotle prospects ordering it the vast majority of the time,” Chief Advertising Officer Chris Brandt stated in an announcement.

An entree with pollo asado will promote for a mean worth of $9.11 within the U.S., 65 cents dearer than the usual hen choice.

The burrito chain examined the pollo asado at dozens of eating places in Cincinnati and Sacramento beginning in November. Chipotle stated suggestions and gross sales for the take a look at have been on par with these for its smoked brisket, the chain’s bestselling new menu merchandise in latest historical past.

The smoked brisket and pollo asado launches are a part of the corporate’s broader menu technique.

The chain is thought for its comparatively brief menu, however below CEO Brian Niccol, it has been branching out with limited-time objects that draw prospects to its eating places. Earlier than main Chipotle, Niccol was chief govt of Taco Bell, which is owned by Yum Brands and identified for its different menu with many rotating choices.

Shares of Chipotle have fallen 2% within the final 12 months, dragging its market worth right down to $38.9 billion. Whereas its gross sales development has been robust, investor fears about inflation and broader market volatility have weighed on its efficiency.

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