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CVS Health is trying to be the primary pharmacy within the metaverse.
The pharmacy and well being companies firm filed for a trademark to promote digital items, NFTs and supply well being care companies, becoming a member of main retailers like Walmart and Nike.
In its filing with U.S. Patent Trade Office, CVS is trying to trademark its brand and to supply a web based retailer, in addition to downloadable digital items, together with “prescribed drugs, well being, wellness, magnificence and private care merchandise.”
CVS filed its utility Feb. 28. It was made public Friday on the U.S. Patent Workplace web site.
CVS additionally seeks to convey the well being companies it supplies in its in-store clinics and its telehealth platform to the digital setting. Within the submitting, the corporate factors to offering diet and wellness teaching, “particularly, non-emergency medical remedies companies, wellness packages, advisory companies associated to diet, offering well being life-style and diet companies… and counseling.”
Trademark legal professional Josh Gerben stated there was a flurry of company metaverse filings since Fb introduced it was altering its title to Meta.
“All these Fortune 500 firms are making trademark submitting with the concept of ‘How are we going to play on this platform?'” stated Gerben, founding accomplice of Gerben Perrott regulation agency. However, he added, “I do not suppose I’ve seen something within the final couple of months that is been like this CVS submitting as a digital healthcare clinic.”
CNBC has reached out to CVS for remark.