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EVs dominated Tremendous Bowl adverts, however solely 9% of passenger automobile gross sales


Guests carrying face masks test a China-made Tesla Mannequin Y sport utility car (SUV) on the electrical car maker’s showroom in Beijing, China January 5, 2021.

Tingshu Wang | Reuters

Six of the seven automobile manufacturers who ran an advert during the Super Bowl featured electrical automobiles, in keeping with analysis published Monday by the net automobile buying market Automobiles.com.

The start-up Polestar featured its Polestar 2, whereas GM‘s company model marketed a number of EVs. Different manufacturers pushing electrical automobiles included BMW, GM’s Chevy, Kia, Nissan and Toyota.

These advert {dollars} are an indication of the place the automobile trade goes, however do not mirror the place automobile gross sales stand proper now: Solely 9% of whole international passenger automobile gross sales had been electrical automobiles, in keeping with new research published Monday from market analysis firm Canalys.

In 2021, 6.5 million EVs had been offered worldwide, in keeping with Canalys. That features totally electrical and plug-in hybrid passenger automobiles and represents 109% development over 2020.

By comparability, the full international passenger automobile market grew 4% in 2021, Canalys mentioned.

Which means the electrical car market is rising at greater than 25 occasions the tempo of the automobile market general, however it’s nonetheless solely a small piece of the full.

Of the 6.5 million EVs offered in 2021, 3.2 million EVs had been offered in 2021 to mainland China and a pair of.3 million EVs in Europe.

“In lots of European nations EVs represented greater than 1 / 4 of recent automobiles offered,” mentioned Ashwin Amberkar, analyst at Canalys, within the report. “However clients have to be affected person. A 9 to 12 month wait time for a brand new EV will not be uncommon.”

America is a a lot smaller marketplace for EVs, compared. Solely 535,000 automobiles, representing about 4% of recent automobiles offered in the US, had been electrical.

Tesla has a stronghold on EV gross sales in the US, with nearly 60% of EV gross sales within the US going to Elon Musk’s automobile firm.

“The competitors’s EV gross sales are nowhere close to Tesla’s within the US since Mannequin 3 shipments ramped up in 2018,” Chris Jones, vice chairman and chief analyst at Canalys, mentioned within the report. “Tesla even outsells many premium automobile manufacturers within the general market.”

With its huge footprint in EV gross sales in the US, Tesla has a slight edge over the remainder of the EV market globally: 14%  of world EV gross sales had been Tesla, adopted by Volkswagen Group  with a 12% international EV market share.



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