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HomeBusinessFord Bronco Raptor SUV is a 'desert-racing beast," CEO says

Ford Bronco Raptor SUV is a ‘desert-racing beast,” CEO says


2022 Ford Bronco Raptor

Ford

DETROIT – Ford Motor is increasing its Bronco SUV lineup to incorporate a brand new Raptor mannequin that may go on sale later this yr beginning at about $70,000.

The 2022 Ford Bronco Raptor provides to an already huge lineup of the favored SUVs because the automaker makes an attempt to meet an order financial institution of tens of thousands of reservation holders for present fashions. Ford mentioned a majority of the primary new Raptor fashions will likely be supplied to present reservation holders, adopted by orders opening in March and deliveries starting in the summertime.

“We poured all of our ardour and all of our Bronco and Raptor know-how into creating this absolute desert-racing beast,” Ford CEO Jim Farley mentioned in a launch.

2022 Ford Bronco Wildtrak (left) and 2022 Ford Bronco Raptor

Ford

Automakers have more and more been including efficiency fashions to their lineups as a method to beef-up revenue margins on autos and generate consideration. Most just lately, General Motors final week introduced a brand new high-performance Cadillac Escalade model.

Ford makes use of the Raptor identify for efficiency, excessive velocity off-road variations of its popular F-150 pickup in North America and a Ranger midsize pickup in international markets. The identify has a fan following, which Ford will try to replicate with Bronco house owners.

“That is actually not solely a Bronco, nevertheless it has earned the Raptor badge,” Derek Bier, Ford efficiency automobile engineering supervisor, mentioned throughout a media occasion.

The Bronco Raptor appears much like present fashions however incorporates a host of latest efficiency and off-road components particularly designed for desert-racing in addition to excessive rock crawling. It is also practically 10 inches wider than the present fashions, a trait shared with F-150 Raptors.

The automobile additionally incorporates a “FORD” Raptor grill much like the F-150; enhanced hood, together with further vents for cooling the engine; distinctive tail lights; and upscale inside, together with further structural bars and a brand new 12-inch driver instrument cluster.

2022 Ford Bronco Raptor

Ford

“It is a very, very high-performance automobile,” mentioned Paul Wraith, Bronco design chief. “That is hungry beast. It wants cooling.”

The Bronco Raptor will likely be powered by a 3.0 liter twin-turbo engine that is anticipated to generate greater than 400 horsepower, based on Ford. That compares with the Bronco’s present high engine, a 2.7-liter twin-turbo engine with as much as 330 horsepower.

The Bronco Raptor will begin at $69,995, Ford mentioned. Beginning pricing of present Broncos range from about $30,000 to $50,000.

2022 Ford Bronco Raptor

Ford



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