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Ford F-150 Lightning EV value changes

The Ford F-150 Lightning Electrical Truck.

John Tlumacki | Boston Globe | Getty Photos

DETROIT – Ford Motor is growing the worth of some 2024 F-150 Lightning fashions, whereas reducing the prices of its costliest fashions.

The Detroit automaker confirmed Wednesday that new beginning costs for the pickup will vary from $54,995 for an entry-level Professional mannequin to $92,995 for a Platinum Black trim. The fashions beforehand began at between $49,995 and $97,995 for the 2023 model-year.

The costs of the Platinum and Platinum Black fashions, with extra applied sciences and luxurious facilities, had been lowered by $5,000 and $7,000, respectively.

The worth changes come as EV corporations try and stability slower-than-expected client demand with earnings. Ford has modified pricing on the Lightning in addition to the all-electric Mustang Mach-E a number of occasions based mostly on client demand and uncooked materials prices.

Ford final month confirmed it would cut planned production of the F-150 Lightning roughly in half this yr, marking a significant reversal after the automaker considerably elevated plant capability for the electrical car in 2023.

“The F-150 Lightning is America’s best-selling electrical pickup after a document fourth quarter, and demand continues to develop,” a Ford spokesperson mentioned. “We’re making changes to pricing, manufacturing and trim packages to realize the optimum mixture of gross sales development, profitability, and buyer entry to the IRA tax profit.”

The worth modifications exclude a compulsory $2,095 vacation spot price in addition to any federal or native incentives for buying an all-electric car.

The F-150 Lightning is certainly one of a restricted variety of automobiles that may preserve a $7,500 federal tax credit score in accordance with extra stringent necessities for meeting and supplies for the automobiles and their batteries that took impact Jan. 1.

Gross sales of the F-150 Lightning have steadily elevated in 2023, notching a month-to-month document of roughly 4,400 offered in November. The corporate has solely offered 20,365 of the vehicles this yr via November, up 54% from a yr earlier.

Ford is anticipated to report its December and year-end U.S. gross sales Thursday.

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