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Ford Maverick Tremor off-road package deal 2022

2023 Ford Maverick Tremor

Supply: Ford

Ford Motor is including a brand new off-road-ready package deal to its Maverick pickup in a bid to increase the gross sales success of its hot-selling small truck.  

The brand new Maverick Tremor package deal features a beefed-up, higher-riding suspension and a brand new all-wheel-drive system system powered by Ford’s 2-liter EcoBoost turbo four-cylinder engine. The package deal provides Maverick consumers entry to an possibility that has confirmed common on Ford’s bigger pickups, mentioned Todd Eckert, supervisor of Ford’s pickup advertising.

“Ranger, F-150 and Tremendous Responsibility clients have embraced” the Tremor off-road packages that Ford has supplied on these bigger vehicles, Eckert mentioned. With the brand new Tremor package deal for Maverick, Ford aimed to carry comparable off-road capabilities to the small truck whereas retaining its easy-to-park dimension and reasonably priced value, he mentioned.

The Tremor package deal will price about $3,000, and consumers will be capable of order it beginning in September.

The Maverick has been a shock hit for Ford, bringing new consumers to the model drawn by its low value (it begins at about $21,000), its easy-to-park dimension (it is roughly the dimensions of a Toyota Avalon sedan), and its customary hybrid drivetrain (good for 40 miles per gallon in city driving). Ford mentioned in Could that Mavericks spend simply 5 days on seller tons, on common, earlier than being bought.

The Maverick can be drawing new clients to the Ford model — lots of whom are shopping for their first-ever new automobile. Ford mentioned late final yr that Maverick consumers are younger, with a couple of quarter below 35. They’re additionally extra prone to be feminine: About 25% of Maverick buyers are women, versus simply 16% of those that purchase Ford’s bigger vehicles.

By means of the top of June, Ford had bought about 52,000 Mavericks because the truck’s launch final fall.

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