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HomeAutomobileGM's Cadillac Celestiq EV prices $300,000 and is customizable

GM’s Cadillac Celestiq EV prices $300,000 and is customizable

2024 Cadillac Celestiq


DETROIT – Cadillac is testing the bounds of its model attract and pricing energy with the 2024 Celestiq – a big, bespoke electrical automobile that can begin at greater than $300,000.

The car – unveiled Monday evening – launches the General Motors model into the ultra-luxury phase in opposition to the likes of Bentley and Rolls-Royce. It is one thing no American model has efficiently accomplished in trendy instances.

Executives say the car is extra about making a “halo automobile” that helps burnish Cadillac’s picture, moderately than fueling total gross sales or income. However, if profitable, it might create a brand new two-unit enterprise mannequin for the corporate: one targeted on hand-built, high-end autos and the opposite on mass-produced fashions.

“It’s a model builder. It is a halo car. It is going to carry individuals’s notion of the model,” Rory Harvey, international vice chairman of Cadillac, advised CNBC. “The enterprise case has and continues to evolve, nevertheless it’s not simply purely in regards to the automobile. It is about what it does for Cadillac and the way it lifts the opposite Cadillac variants.”

2024 Cadillac Celestiq


Harvey declined to debate the car’s revenue margins or whether or not the corporate plans so as to add further hand-built fashions.

Clients will have the ability to customise practically all features of the car’s inside trim, exterior colour and different nonmechanical components. They’re going to have the ability to work with designers and a Cadillac concierge to customise their car.

“I do not wish to see this as a Mary Kay automobile, however the actuality is, if you wish to do an outrageous automobile, that is the purpose,” mentioned Michael Simcoe, GM vice chairman of worldwide design, citing the distinctive “santorini blue” of the Celestiq unveiled Monday evening.

Regardless of rising considerations across the demand for brand spanking new mass-market autos due to rising interest rates and document costs, ultra-luxury patrons have continued to spend.

Low manufacturing

GM plans to solely produce a whole lot of Celestiq vehicles per 12 months. It is going to solely have capability to construct fewer than two autos per workday, Harvey mentioned. The automobile might be offered globally, with the biggest markets anticipated to be the U.S. and China.

The Celestiq might be obtainable by request solely, with “a big deposit” wanted to start the construct course of, based on Harvey. Ordering for the automobile will begin as early as later this 12 months, adopted by manufacturing starting in December 2023, based on GM.

2024 Cadillac Celestiq


In June, GM introduced it might make investments $81 million at its tech heart in suburban Detroit to hand-build the Celestiq – marking the primary time it’ll produce a car for industrial gross sales at its large campus in Warren, Michigan.

The car options applied sciences together with adaptive air suspension, magnetic trip management and rear steering to stability the trip consolation and efficiency of the automobile. It additionally consists of 115 3D printed components, together with the steel heart of the steering wheel of the car.

Cadillac has not offered a hand-built car for many years, however its crosstown rivals have provided such vehicles as {custom} efficiency fashions. Stellantis‘ Dodge provided “one-of-one” {custom} car builds for its Viper sports activities automobile in 2015. Since 2016, provider and contract producer Multimatic Inc. has produced a hand-built, $500,000 GT sports activities automobile for Ford Motor, which is discontinuing the vehicle at the end of this year.

The Celestiq is Cadillac’s second all-electric car following the Lyriq crossover occurring sale earlier this 12 months. They’re the start of a brand new lineup of electrical vehicles and SUVs for the model because it plans to completely make all-electric vehicles by 2030.


The Celestiq, which GM previewed earlier this year, is huge. At roughly 18 toes lengthy and seven toes huge, it’s wider and longer than a Cadillac Escalade SUV. It’s primarily based on the automaker’s Ultium electric vehicle platform, however with an unique automobile construction.

GM says the automobile is predicted to realize greater than 300 miles on a single cost, with efficiency of 600 horsepower, 640 foot-pounds of torque and a 0-60 mph time of three.8 seconds. The vary and efficiency are decrease than some present, cheaper luxurious EVs such because the smaller $169,000 Lucid Air.

Noticeably lacking from the Celestiq are exterior door handles. As an alternative, house owners can open the doorways by urgent a button or have doorways open robotically as the motive force approaches the car with a key fob, based on GM.

2024 Cadillac Celestiq


The Celestiq options 5 LED interactive shows, together with a 55-inch diagonal display spanning the entrance cabin of the automobile; a “good glass roof” that features customizable transparency choices; and Ultra Cruise, GM’s next-generation superior driver-assist system that the corporate has mentioned might be able to driving itself in most circumstances.

“Once we began this course of, the transient then we gave to the crew was to develop probably the most epic Cadillac ever,” mentioned Brandon Vivian, Celestiq government chief engineer. “However the result’s a car not like another. … It is a custom-commissioned celebration of the shopper’s individuality.”

Vivian mentioned Extremely Cruise’s capabilities will construct up over time. He declined to debate how totally different the system might be in contrast with GM’s current Super Cruise system, which permits customers to maintain their palms off the steering wheel whereas driving on pre-mapped divided highways.

Extremely Cruise must be much more succesful than the present system, because it’s anticipated to construct on Tremendous Cruise’s software program and sensor suite by including lidar, or mild detection and ranging methods, that may sense environment and assist vehicles keep away from obstacles.

General Motors ramps up production of Cadillac Lyriq, company's first electric vehicle

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