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HomeFinancialGoodwill helps carry thrifting into the mainstream with on-line retailer

Goodwill helps carry thrifting into the mainstream with on-line retailer

The thrift-store craze takes off

Whether or not customers need to save or are looking for a buried treasure, the resale enterprise is booming.

Throughout the Covid pandemic, secondhand shops akin to eBay, the RealReal and ThredUp thrived on-line.

So-called recommerce grew almost 15% in 2021 — twice as quick because the broader retail market and notching the best price of progress in historical past for the business, in line with a 2022 report by OfferUp. Over the following 5 years it’s projected to develop by one other 80% and hit $289 billion.

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“We have been lacking out,” stated Matthew Kaness, CEO of, Goodwill’s just lately launched on-line market.  

“Goodwill is the ‘OG’ of thrifting,” he stated. “That is such an apparent alternative.”

Though Goodwill is thought for secondhand clothes and housewares, extra buyers are coming to the positioning for one-of-a-kind finds, together with artwork, designer purses, jewellery and classic sneakers, Kaness stated — much like what’s taking place within the business total.

Buyers hunt for bargains and elusive luxurious finds

Tete De Femme Stylisee by Picasso


Most resale customers are pushed by worth. Thrift-store buyers save almost $150 a month, or $1,760 a yr, on common, by shopping for secondhand gadgets, in line with a report by CouponFollow.

Saving cash, nevertheless, shouldn’t be the one motivator, CouponFollow discovered. Buyers have more and more turned to resale as a means to secure hard-to-find luxury items.

The truth is, generally shopping for secondhand is the only way to score a limited-edition pair of Air Jordans or different extremely coveted and unique gadgets — not to mention tickets to Taylor Swift’s upcoming tour.

Not too long ago, an unauthenticated signed print by Picasso titled “Tete De Femme Stylisee” offered for $2,500 on the website.

That is such an apparent alternative.

Matthew Kaness

CEO of

A part of the momentum fueling resale is the need to achieve entry to that distinctive merchandise, stated Wells Fargo managing director Adam Davis, who works with recommerce retail companies, whether or not that is “a Chanel purse or Nike sneakers” — even when you find yourself paying greater than the unique retail value.  

As a result of recommerce can also be thought-about eco-friendly, it is change into extra socially acceptable, stated Brett Heffes, CEO of Winmark, the franchisor of shops akin to Plato’s Closet, As soon as Upon a Baby and Play It Once more Sports activities.

“Once I began on this enterprise, there was a stigma round buying beforehand owned gadgets, and that stigma is gone.”

The surge in 'thrifting' and secondhand shopping

“Prosperous customers are main the recommerce revolution,” stated Chris Richter, CEO of recommerce website FloorFound.

Largely pushed by worth and a need to buy in additional sustainable methods, “buyers need to buy resale as an alternative of recent,” he stated.

Excessive-income customers are much more more likely to store secondhand, in line with a ballot of greater than 1,000 adults by FloorFound: Practically 9 in 10 buyers making greater than $175,000 a yr have beforehand purchased a resale merchandise — 14 share factors greater than the survey common.

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