Norway has had massive success with EV adoption — 82% of recent vehicles bought within the nation in 2023 have been electrical, in line with the Norwegian Highway Federation. This excessive adoption charge might be attributed to the beneficiant subsidies the Scandinavian nation has supplied to electrical car house owners in addition to its funding in charging infrastructure.
Tesla’s gross sales within the nation could symbolize solely a sliver of the 1.8 million autos the corporate delivered globally final 12 months, however its significance to the EV maker goes past income. Tesla’s early foothold there has made Norway a pivotal proving floor for the corporate and a nationwide mannequin for electrical car transition. Because of this, Tesla CEO Elon Musk has taken plenty of journeys to the small Nordic nation and has typically praised its help for the know-how change.
Norwegians have been the primary European clients to obtain deliveries of the Tesla Mannequin S in 2013. In April of 2014, Tesla broke Norway’s report for many month-to-month gross sales of a single mannequin, electrical or gasoline, with its Mannequin S. Right now, the top-selling mannequin is Tesla’s Model Y. Tesla accounted for about 20% of all autos bought within the nation final 12 months, in line with Norwegian Highway Federation.
However with competitors from different EV automakers together with Toyota, Skoda, Volkswagen and BYD heating up, it stays to be seen if Norwegians will proceed to favor Tesla sooner or later.Â
CNBC traveled to Norway to satisfy with native individuals, authorities officers and consultants to learn how Tesla has grow to be so profitable within the Scandinavian nation. Watch the video for the complete story.
