Mahindra atom electrical automobile at Auto Expo 2020, on February 5, 2020, in Better Noida, India.
Pradeep Gaur | Mint | Hindustan Instances | Getty Photographs
Mahindra Group is not frightened about world gamers like Tesla getting into India’s extremely aggressive electrical car market, its CEO and managing director Anish Shah informed CNBC.
“We have seen super competitors in India over the past 20 years. So Tesla or anybody else coming in doesn’t faze us,” Shah stated on “Street Signs Asia” Tuesday.
“At one level, Mahindra was written off when all the worldwide majors had been coming into India. In the present day, we proceed to have the primary market share in SUVs from a income standpoint,” he added.
Tesla is reportedly discussing plans to enter the EV house in India, which is the world’s third-largest auto market, in accordance with Reuters.
CEO Elon Musk met Prime Minister Narendra Modi in June and stated he has plans to “make significant investments in India.”

Regardless of the worldwide competitors, Mahindra has “not simply survived however thrived” within the Indian market, stated Shah.
“We now have near a 50% market share within the mild business car phase. We proceed to have 40% plus market share in farm tools and tractors,” the CEO stated, including the corporate expects to carry out properly within the coming years.
Final week, Mahindra raised $145 million from Singapore’s state-owned investor Temasek for its electrical car unit at a valuation of as much as 805.8 billion Indian rupees ($9.8 billion), within the newest fundraising by the Indian automaker. Temasek will take as much as 3% stake within the EV unit Mahindra Electrical Vehicle Restricted.
The corporate stated it expects EVs to make up between 20% and 30% of its complete SUV gross sales by 2027.
Market potential
India’s EV market “will cross gross sales of 10 million models by 2030, with an total adoption charge of greater than 30% throughout completely different car courses,” in accordance with a report last year by management consulting firm Arthur Little.
It famous adoption charges remained very low — at the moment round 2% — as a result of an “absence of satisfactory EV infrastructure.”
Given present world provide chain disruptions and the federal government’s coverage of constructing India self sustaining, the report added, “It will be significant that India creates its personal indigenous options and a supporting home worth chain.”
Shah highlighted that “provide chain clearly is a vital half” for India’s EV market.
“We do have a analysis heart in India that develops a good bit of know-how as properly,” he stated. “However the auto trade know-how is world. To that extent, there’s a dependence equally with semiconductors. And we have seen a few of the challenges in that within the final couple of years.”