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Jeep unveils 2024 Wrangler SUV amid gross sales battle with Ford Bronco

2024 Jeep Wrangler Rubicon X 4xe


Jeep is updating its flagship Wrangler SUV with extra functionality, know-how and options because it battles for off-road consumers in opposition to Ford’s newer Bronco.

The 2024 Jeep Wrangler options an evolutionary exterior design, which is typical for the quintessential SUV, and a redesigned inside that features further security, comfort and tech options akin to a 12.3-inch heart management display screen.

“At the moment, we’re elevating the bar as soon as once more by combining probably the most succesful Wrangler so far, with extra know-how, consolation and security options,” Jeep CEO Christian Meunier, mentioned in a release pegged to the car’s reveal Wednesday on the New York Worldwide Auto Present.

Along with the inside upgrades, the 2024 Wrangler will provide further off-road options akin to bigger tires and an 8,000-pound-capacity warn winch. It additionally provides many further security options and new roof choices much like what Ford’s Bronco has provided because it arrived to market in 2021.

2024 Jeep Wrangler Rubicon 392 (left) and Wrangler Rubicon X 4xe


Jeep, particularly with the Wrangler, has lengthy dominated the off-road SUV phase. Many opponents from General Motors, Ford Motor and others have come and gone, however the Wrangler has remained the trade chief.

Nevertheless, the Ford Bronco has been gaining momentum — following some launch and provide chain issues. Ford offered 117,057 Broncos final yr. That compares with 181,409 Jeep Wranglers offered. The gross sales hole between the 2 considerably narrowed throughout the first quarter of this yr, nevertheless, to fewer than 2,000 automobiles.

A key differentiator attracting new prospects to the Wrangler is a plug-in hybrid electrical model, or PHEV, that the brand calls “4xe,” a play on the model’s “4×4” off-road fame mixed with electrification.

2024 Jeep Wrangler inside


The Wrangler 4xe has been the bestselling PHEV within the U.S. for the previous two years, in accordance with the corporate. The automaker hopes to additional increase these gross sales purchase providing 4xe on a lower-priced mannequin referred to as the Wrangler Sport S.

“I feel we shocked the world a bit bit with Wrangler being the number-one promoting plug-in hybrid now two years in a row,” Jim Morrison, head of Jeep in North America, mentioned throughout a media occasion forward of the SUV’s reveal. “For us, I am fairly certain that competitors did not see that coming. However it’s a very good Jeep, and it is electrified.”

The 2024 Jeep Wrangler will likely be accessible in Sport, Willys, Sahara, Excessive Altitude, Rubicon and Rubicon392 fashions. Ordering is open now, and automobiles will begin to arrive in U.S. Jeep dealerships later in 2023, the corporate mentioned.

A Jeep spokesman mentioned pricing for the 2024 Wrangler will likely be introduced nearer to the car’s launch. Present Wrangler beginning costs vary from about $31,000 for an entry-level mannequin to greater than $82,000 for a V-8-powered Rubicon 392 mannequin.

Jeep is a vital a part of parent-company Stellantis’ electrification plans, which embody providing an “electrification” choice on the complete lineup by the tip of 2025. The corporate is focusing on that fifty% of Jeep gross sales will likely be all-electric within the U.S. — and 100% in Europe — by 2030.

Stellantis is investing greater than 30 billion euros via 2025 in electrification and software program to hit the corporate’s goal to promote 5 million all-electric automobiles by 2030, together with all passenger automotive gross sales in Europe and 50% passenger vehicles and light-duty vehicles within the U.S.

2024 Jeep Wrangler Willys


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