Lamborghini’s fast sellout of its new $600,000 hybrid supercar is proof that rich automotive patrons are nonetheless spending, in response to the CEO.
Lamborghini already has a ready record and two years value of orders for the Revuelto, its first ever plug-in hybrid that was launched final month, CEO Stephan Winkelmann advised CNBC. The orders come regardless of the worldwide turmoil in monetary markets and banking techniques in latest months.
“The resilience of our clients, with all the things that’s taking place within the final 24 months is unimaginable,” Winkelmann mentioned. “We do not see any slowdown so as consumption for purchasing vehicles like ours.”
The frenzy of orders for the Revuelto and different supercars highlights the continued energy of the rich shopper regardless of slowdowns in different segments of the patron economic system. The share value of Ferrari is up 27% this 12 months on the again of continued demand for trophy vehicles, particularly within the U.S.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
Ferrari, Bentley, Rolls Royce and different high manufacturers reported report gross sales and manufacturing final 12 months.
Lamborghini produced a report 9,233 automobiles worldwide final 12 months, up 10% over 2021. Winkelmann mentioned it is too early to forecast 2023 manufacturing, but when orders proceed as they’ve within the first quarter the corporate can match or exceed final 12 months’s report.
The large query for supercar makers like Lamborghini is find out how to outline their manufacturers within the age of electrification. Prized for his or her highly effective, thundering engines, supercar makers are working to develop silent, high-performance EVs which are distinct sufficient from Tesla and different manufacturers to command larger premiums.
Each Lamborghini mannequin launched after the Revuelto will likely be a hybrid, with plug-in variations of the Urus SUV and Huracan sportscar anticipated within the coming years. Lamborghini plans to launch its first totally electrical mannequin someday in 2028 or 2029.
With the Revuelto, Lamborghini utilized the most effective of each worlds, pairing three electrical motors with a brand new 6.5-liter, naturally aspirated V12 engine for a mixed 1,001 horsepower. It has a high pace of over 217 miles per hour and might do 0 to 62 mph in beneath 2.5 seconds.
With hybridization, the Revuelto is 30% extra gasoline environment friendly.
Automobile collectors say a part of the enchantment of the Revuelto is proudly owning one of many final generations of V12 supercars to be offered and constructed.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
“The group labored onerous on this automotive for years,” Winkelmann mentioned. “The reception of the shoppers is constructive in two methods, as a result of on one hand facet they acknowledge it is a true Lamborghini. And on the opposite facet there isn’t a concern about having a hybridized automotive.”
Winkelmann mentioned the Revuelto is prone to promote as properly or higher than its top-of-the-line Aventador mannequin, which the Revuelto replaces. Lamborghini offered over 11,000 Aventadors over its decade-plus life. He mentioned demand from the U.S. — Lamborghini’s largest market — has been particularly robust.
The China market, nonetheless, stays an unknown for the reason that nation simply reopened from lockdown, Winkelmann mentioned, including that demand in South Korea “exploded” final 12 months. Central Europe and Australia have been additionally robust, he mentioned.
“Within the U.S., California, Florida, Texas and the Northeast are all the time good for constructive surprises,” he mentioned.
Manufacturing of the Revuelto will begin within the second half of 2023, with the primary vehicles delivered to the U.S. within the fourth quarter.
“After which subsequent 12 months, we go full pace and we’ll see how the market is shifting,” Winklemann mentioned.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
