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Schwarzenegger, Hayek star as retired Greek gods

Arnold Schwarzenegger and Salma Hayek Pinault star because the Greek gods Zeus and Hera for BMW’s new Tremendous Bowl advert for the iX electrical SUV.


Arnold Schwarzenegger and Salma Hayek Pinault star as Greek gods in a 60-second Tremendous Bowl advert for BMW’s new iX electrical automobile.

The advert options the previous California governor and actor as Zeus, god of the sky and king of the traditional Greek gods. Hayek is Hera, goddess of ladies, marriage, household and childbirth.

The 2 determine to retire from their positions and transfer from Mount Olympus – house of the gods in Greek mythology – to Palm Springs, Calif.

Hera seems to be adjusting to life within the human world simply nice, however Zeus has bother coping with mortals and his new mundane life. He begrudgingly makes use of his powers to assist others cost electrical gadgets whereas having issues controlling a microwave and the facility in his house.

That is the place the BMW iX, which arrives in U.S. dealerships subsequent month, comes into play. Hera presents the electrical SUV to Zeus as he is about to take their small unicorn for a stroll. The automobile recharges Zeus’ power and the 2 drive away within the automobile singing the Eighties hit “Electrical Avenue” by Eddy Grant.

The advert marks the primary time since 2015 that BMW will promote in the course of the Tremendous Bowl. Again then, BMW additionally marketed a brand new EV and featured the Eddy Grant music however featured “As we speak” hosts Katie Couric and Bryant Gumbel.

The brand new promo was developed by San Francisco-based company Goodby Silverstein & Companions.

It should air in the course of the third industrial break of the primary quarter of the sport Sunday, however BMW launched it on-line Tuesday. Right here it’s:

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