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Beneath Armour CEO Patrik Frisk to step down, interim chief to take over

Patrik Frisk, not too long ago appointed Chief Govt Officer Of Beneath Armour, speaks on the 2020 Beneath Armour Human Efficiency Summit on January 14, 2020 in Baltimore, Maryland.

Olivier Douliery | AFP | Getty Pictures

Under Armour stated its president and chief govt officer, Patrik Frisk, might be stepping down, efficient June 1, because the sportswear retailer searches for a alternative.

Within the interim, present Chief Working Officer Colin Browne will function president and CEO, the corporate stated Wednesday in a press launch. Frisk is predicted to stay with Beneath Armour as an advisor by means of Sept. 1.

Frisk did not give a cause for his broadly surprising departure. He did not instantly reply to CNBC’s request for remark.

The previous CEO of the footwear holding firm Aldo Group joined Beneath Armour in 2017, and he took over as CEO from the company’s founder, Kevin Plank, in January 2020.

Throughout his tenure, Frisk helped to drive Beneath Armour by means of an enormous turnaround, which additionally occurred to happen amid the Covid-19 pandemic.

Frisk labored to restrict the quantity of discounting that Beneath Armour does with third-party retailers in an try to buoy earnings. He additionally tried to make the model seem extra premium subsequent to friends like Nike and Lululemon.

“I’m extraordinarily pleased with what we have completed as a workforce,” Frisk stated in a press release issued Wednesday. “Collectively, now we have finished an incredible quantity of labor to strengthen this iconic model whereas considerably solidifying its operations.”

Beneath Armour stated it should conduct each inside and exterior searches for its new CEO.

The inventory fell greater than 3% in prolonged buying and selling. Beneath Armour shares are down about 50% 12 months up to now.

Learn the complete press launch from Beneath Armour here.

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