A pink Nezha V and black Nezha U Professional electrical automobile fashions are on show at a retailer in Shanghai on Nov. 7, 2021.
Costfoto | Future Publishing | Getty Pictures
BEIJING — One other budget-priced electrical automobile model is taking off in China, this time promoting compact SUVs.
Nezha, named after a feisty Chinese language mythological character, claims its automobile deliveries greater than doubled in 2022 to surpass 152,000 automobiles. Most deliveries had been of the Nezha V, a compact SUV whose post-subsidy value begins at 83,900 yuan ($12,000).
In distinction, Nio‘s bigger SUVs — with an extended driving vary and plenty of different options — begin round 400,000 yuan.
Nonetheless, Nio delivered more than 122,000 electric cars in 2022, up by a modest 34% from the prior yr. That features the corporate’s premium-priced sedans.
Nio has emphasised its focus is on the extra area of interest, higher-end phase, however has hinted at plans to launch a mass market model.
In an earnings name in early November, CEO William Li stated the corporate had a gathering that day with its mass market crew, which anticipated every mannequin within the phase might promote greater than 50,000 items a month, in response to a FactSet transcript.
That is probably 600,000 vehicles per mannequin per yr.

Price range electrical automobile Hongguang Mini has held the bestseller spot amongst new vitality passenger vehicles in China, a class which incorporates hybrids. As of November, year-to-date gross sales had exceeded 370,000 automobiles, in response to the China Passenger Automotive Affiliation.
Nonetheless, the Hongguang Mini is a tiny automobile in contrast with Nezha’s SUVs and sedans.
Nezha additionally stated it exported about 3,500 vehicles in 2022. Since late 2021, the corporate has pushed into Southeast Asia, beginning with a partnership in Thailand. Nezha, also called Neta, has an English-language web site that exhibits it is in search of companions within the Philippines and Cambodia.
The corporate is a model below startup Hozon Auto. As of July 2022, Nezha stated it had raised practically 10 billion yuan for its Collection D, or fourth stage of fundraising after preliminary funding.
China’s EV market shakes off financial slowdown
The Chinese language authorities has supported the event of the home electrical automobile trade. Cities have preferential insurance policies that encourage individuals to change to electric-powered vehicles.
And regardless of the drag of Covid controls on China’s retail gross sales in 2022, electrical automobile gross sales remained a pocket of development.
Greater than 1 / 4 of passenger vehicles offered in 2022 by way of the top of November had been new vitality automobiles, in response to the China Passenger Automotive Affiliation. Month-to-month figures from the affiliation usually come out in the course of the month.
Nonetheless, competitors is fierce. Chinese language battery and automobile producer BYD remained a large with gross sales of greater than 911,000 electrical vehicles in 2022 — about 180% greater than a yr earlier.
The corporate has a variety of fashions. BYD’s new luxurious model Yangwang is slated for an in depth launch on Thursday.
Electrical automobile model Aion, a derivative of state-owned GAC Motor, introduced gross sales greater than doubled in 2022 to a report excessive of 271,000 automobiles.
Huawei’s co-developed new Aito model stated that because it started deliveries in March 2022, cumulative deliveries as of the top of the yr exceeded 75,000 automobiles.
Li Auto delivers greater than Nio
Nio’s development in 2022 additionally fell behind that of Li Auto, one other U.S.-listed Chinese language electrical automobile firm whose SUVs are in an analogous value vary. Nonetheless, the corporate’s vehicles include a gas tank to increase the battery’s driving vary.
Li Auto stated its deliveries for the yr grew by 47% to greater than 133,000 vehicles.
Xpeng, additionally listed within the U.S., noticed slower development of 23% year-on-year to over 120,000 vehicles. The corporate’s latest automobile, the G9 SUV, marks the model’s try and break out of a lower price range.
Tesla stated its deliveries worldwide grew by 40% in 2022 to 1.31 million vehicles. The corporate didn’t embody a breakdown for China, a serious marketplace for the automaker.
— CNBC’s Lora Kolodny contributed to this report.