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Why the way forward for the Oscars and Emmys could be in jeopardy

From the glamor of celebrities strolling down the purple carpet to the memorable speeches to the shocking wins, award reveals have attracted huge consideration all through the a long time.

That storyline proved true for the Oscars and Emmys by a lot of the late Nineteen Eighties and Nineteen Nineties. However that leisure award-show zeitgeist is not what it was.

The Oscars noticed an 81.2% drop from peak viewership in 1998 to 2021, in keeping with Nielsen. As for the Emmys, they noticed an 80.6% drop from its 1986 excessive to 2021.

On prime of a gentle decline in scores, the celeb-filled occasions have additionally been hit with controversies and protests that additional jeopardize their futures as must-watch occasions.

What’s extra, their viewership tendencies are a lot older than the 18- to 49-year-old demographic that advertisers covet.

Nonetheless, the Oscars and Emmys nonetheless play a significant half within the movie and tv business. A single nomination can bolster a movie’s field workplace numbers, a TV present’s scores, or generate the next asking value for the nominee’s subsequent challenge.

Collectively, studios have spent an estimated $100 million every year on so-called “For Your Consideration” campaigns to land nominations for his or her motion pictures or reveals, in keeping with WalletHub.

So why is it that these award reveals are now not the must-watch occasions they was? Watch the video above to study extra concerning the rise and fall of the Oscars and Emmys.

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