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Disney networks amongst retailers that can air PSA that includes trans teen


Disney worker Nicholas Maldonado holds an indication whereas protesting outdoors of Walt Disney World on March 22, 2022 in Orlando, Florida. Workers are staging a company-wide walkout immediately to protest Walt Disney Co.’s response to controversial laws handed in Florida often known as the “Don’t Say Homosexual” invoice.

Octavio Jones | Getty Pictures Information | Getty Pictures

With tensions excessive between The Walt Disney Company and Florida lawmakers, the leisure large, alongside three different main media corporations, will air new a brand new public service announcement from GLAAD that includes a transgender teen which requires nationwide assist of LGBTQ youth.

The PSA facilities on Texas mother Amber Briggle and her son Max.

“Should you’ve by no means met a transgender baby earlier than what I would like you to know is that that baby isn’t any completely different than yours,” Briggle says within the announcement. “They’ve the identical hopes and desires and deserve the identical equality as yours does.”

The video launches as a number of states proposing and passing payments that many see as dangerous to LGBTQ youth. This consists of laws comparable to Florida’s HB 1557 regulation, which has been dubbed the “Do not Say Homosexual” invoice, in addition to a Texas directive, which was just lately barred, that known as for investigations of fogeys of transgender kids for baby abuse.

The brand new PSA shall be aired by retailers owned by Disney, Comcast, WarnerMedia and Paramount.

Disney’s participation comes at a time when firm executives are working to be extra aggressive in advocating for LGBTQ rights. CEO Bob Chapek, particularly, got here underneath scrutiny previously month for not publicly opposing Florida’s “Do not Say Homosexual” laws till after it handed by means of the Florida Senate.

The corporate has vowed to assist repeal the brand new regulation which forbids instruction on sexual orientation and gender id in public colleges for kindergarten by means of third grade.

Gov. Ron DeSantis, a Republican, has been crucial of Disney since its executives got here out in opposition to the laws calling the corporate “woke” and threatening to repeal the 1967 Reedy Creek Enchancment Act, which permits Disney to behave as its personal authorities throughout the outer limits of Orange and Osceola counties in Florida.

Amid this discord, Disney employed Kristina Schake as its new govt vp of worldwide communications. Schake was a cofounder of the group behind a federal lawsuit difficult Proposition 8, a California state constitutional modification that was meant to ban same-sex marriage.

The corporate additionally introduced Wednesday earmarked almost 80 acres of land in Florida for inexpensive housing to be constructed upon. The brand new improvement is predicted to incorporate greater than 1,300 items and supply residents a wide range of dwelling selections situated in shut proximity to colleges.

“We’re invested in working along with our group to resolve advanced points,” mentioned Jeff Vahle, president of Walt Disney World Resort, in a press release.

Disclosure: Comcast is the guardian firm of NBCUniversal and CNBC.



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