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Nissan faucets ‘Schitt’s Creek,’ Marvel stars

Nissan is returning to Tremendous Bowl promoting after a seven-year hiatus with an star-studded industrial led by “Schitt’s Creek” actor and co-creator Eugene Levy.


Nissan Motor is returning to Tremendous Bowl promoting after a seven-year hiatus with a star-studded industrial led by “Schitt’s Creek” co-creator and actor Eugene Levy.

The 60-second spot options the Emmy profitable actor driving a new Nissan Z sports car borrowed from Marvel Cinematic Universe actress Brie Larson, who’s a model ambassador for Nissan.

Levy, wearing a go well with and tie, will get off to a tough begin with the automobile, together with grinding some gears whereas shifting. Nevertheless it does not take Levy too lengthy to turns into fairly snug behind the wheel. Sufficient so he transforms into an motion film star with lengthy hair, tattoos, and a black leather-based jacket.

“We wished to indicate how one drive in a Nissan can change all the pieces,” Allyson Witherspoon, chief advertising officer of Nissan’s U.S. operations, informed CNBC throughout a video interview. “It is a transformation story.”

Whereas driving the car, Levy runs into fellow “Schitt’s Creek” star Catherine O’Hara in an all-electric Nissan Ariya crossover in addition to Marvel Cinematic Universe stars Danai Gurira and Dave Bautista.

Gurira and Bautista additionally morph into motion film co-stars earlier than the advert returns to “actuality” and the actors and actresses are on the premiere of the movie, referred to as “Thrill Experience,” which is also the identify of the Tremendous Bowl industrial.

Whereas the advert was particularly produced for the Tremendous Bowl and is not anticipated for use once more, the top of the industrial – very like Marvel Cinematic Universe movies do – previews what’s subsequent for Nissan’s promoting.

“We will be shifting again into our electrification marketing campaign after the Tremendous Bowl, which ties actually properly,” Witherspoon mentioned. “On the finish of the Tremendous Bowl spot, Brie Larson takes her keys again, she will get into the Ariya. She’s additionally the star of our electrification marketing campaign.”

Nissan’s advert will air throughout the fourth quarter of Tremendous Bowl 56, which is being broadcast by NBC on Feb. 13.

After a lackluster illustration of automakers in final 12 months’s Tremendous Bowl, many automobile corporations are returning to the sport this 12 months.

Nissan is one in every of at the least 5 automakers anticipated to promote throughout the Tremendous Bowl 56. That compares to only three automakers β€” Stellantis (Jeep), General Motors and Toyota Motor β€”in 2021.

Disclosure: Comcast owns NBCUniversal, the dad or mum firm of NBC and CNBC.

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