Restaurant Model Worldwide eating places’ Tim Hortons and Popeyes.
Randy Risling | Toronto Star | Getty Pictures
Tim Hortons is anticipating Canadian same-store gross sales development within the mid-to-high single digits in 2022 because the espresso chain’s turnaround takes maintain in its dwelling market.
The Restaurant Brands International chain additionally mentioned Tuesday throughout an investor presentation that it set a long-term objective for same-store gross sales development of two% to three% yearly. Tims reported Canadian same-store gross sales development of 10.8% in 2021 and same-store gross sales declines of 16.5% in 2020.
Due to its giant Canadian footprint, Tim Hortons usually accounts for greater than half of Restaurant Manufacturers’ income, however latest sluggish gross sales have weighed on the restaurant firm’s general outcomes.
Over the previous few years, Tims has shuffled its govt staff, up to date its espresso and breakfast choices, and revamped its loyalty program within the hopes of as soon as once more driving gross sales development in its dwelling market. Even earlier than the Covid pandemic, gross sales and site visitors have been stagnating as Canadians selected Starbucks or McDonald’s for his or her espresso as an alternative.
“In Canada, it is gotten extra aggressive over the past 10, 15 years than it was 30 years in the past,” Restaurant Manufacturers CEO Jose Cil mentioned.
The pandemic served as one other roadblock to its comeback as outbreaks in Canada led to extra restrictions, though Tim Hortons President Axel Schwan mentioned mobility is now returning.
“Canada had a number of the longest lockdowns, actually, on the earth,” Schwan mentioned. “Popping out of [the first quarter], we see a number of momentum, site visitors choosing up, folks getting out once more.”
Earlier on Tuesday, the coffee chain reported same-store gross sales development of 8.4%, falling in need of StreetAccount estimates of 9.6%. Canadian same-store gross sales rose by double digits in the course of the first quarter.
Executives laid out their technique to go “again to fundamentals” to attract in prospects in the course of the presentation. The strategy focuses on its meals and beverage choices, digital engagement and the in-restaurant expertise.
“Over the subsequent few years, we’ll stay targeted on increasing into high-growth dayparts and merchandise, enhancing our main digital ecosystem and sustaining our main operations and optimizing our restaurant efficiency,” Schwan instructed buyers.
Expertise performs a key position in these plans, like rolling out digital menus nationwide for drive-thru lanes. Along with with the ability to counsel menu objects based mostly on climate and different components, these menu boards will show digital variations of Tims’ bakery instances. Executives famous that drive-thru prospects usually purchase fewer baked items than prospects who order inside, the place pastries and different baked items are showcased.
Shares of Restaurant Manufacturers fell 2% in afternoon buying and selling, regardless of the corporate topping Wall Avenue’s estimates for its first-quarter earnings and income.